Last updated 25 June 2026. Your trust runs our business, so here's exactly how we treat your data.
Ayle (“we”, “us”, “our”) provides a WhatsApp commerce platform that helps South African businesses take orders, manage stock and collect payments. This policy explains how we handle personal information in line with the Protection of Personal Information Act, 2013 (POPIA).
We collect information you give us when you sign up, such as your name, business name, email address and WhatsApp number. To run the service, we also process the order, product, stock and message data that flows through your connected WhatsApp account.
Ayle includes an automated assistant that reads and replies to messages on your connected WhatsApp number so it can answer customers, capture orders, draft your product catalogue and send pay links. We process those messages only to provide these features to you.
We collect limited technical data, like device and usage information, to keep the service secure and working well.
We use your information to provide and improve the service, automate replies and capture orders, track stock, request and reconcile payments, send you important account notices, and offer support. We do not sell your personal information, and we do not use the contents of your customer conversations for advertising.
We share information only with the providers needed to run Ayle, such as our payment provider and your bank to process transactions, and infrastructure providers who host the service under strict confidentiality. These partners may only use the information to perform services for us.
Your data is encrypted in transit and at rest, access is restricted to staff who need it, and we review our security practices regularly. No system is perfectly secure, but we work hard to keep yours safe.
Under POPIA you may ask to access, correct or delete your personal information, and object to certain processing. To exercise these rights, contact us at privacy@ayle.co.za and we will respond within a reasonable time.
We may update this policy from time to time. If we make material changes, we'll let you know in the app or by email before they take effect.