WhatsApp Business, built for South African sellers
WhatsApp Business is where South Africa buys and sells. The Ayle app turns it into a real storefront — orders, stock and payments — on the number you already use.
Millions of South African businesses already run on WhatsApp Business. It's free, everyone has it, and customers are comfortable messaging you to place an order. What it doesn't do is capture those orders for you, keep your stock accurate or collect payment — so the busywork still lands on you.
That's the gap the Ayle app fills. It sits on top of your WhatsApp Business number and adds the selling tools the Business app leaves out — automated replies and order capture, live inventory, and card & instant-EFT payments that match themselves to each order.
Local from the ground up
POPIA-aligned
Your data is encrypted in transit and at rest, and handled in line with South Africa's POPIA. You stay in control of your customers and your information.
Card & instant EFT
Collect payment the way South Africans actually pay — secure card and instant-EFT pay links sent straight into the chat, reconciled to each order.
Keep your number
Connect the WhatsApp Business number you already use. Your contacts and conversation history stay exactly where they are.
Built for how we trade
Shaped around spaza shops, resellers, food sellers and hardware traders — the real ways local businesses sell every day.
Who it's for
- Clothing & sneaker resellers dropping new stock in the chat
- Spaza & grocery shops taking daily household orders
- Food sellers and takeaways fielding orders at peak times
- Hardware & building-supply traders confirming quantities before delivery
- Beauty & cosmetics sellers showing their range and restocking on time
New to this? Start with our guide to selling on WhatsApp in South Africa, or see how WhatsApp automation handles the busywork for you.
WhatsApp Business in South Africa: questions answered
Is Ayle the same as the WhatsApp Business app?
No. The WhatsApp Business app is Meta's free messaging app with a catalogue and quick replies. The Ayle app works on top of your WhatsApp Business number and adds automated order capture, live stock tracking and card & instant-EFT payments that reconcile themselves — the selling tools the Business app doesn't include.
Does Ayle work with my existing WhatsApp Business number?
Yes. You connect the WhatsApp Business number you already use, so nothing changes for your customers. If you're just starting out, Ayle can provide a number for you.
Is my business data safe and POPIA-compliant?
Your data is encrypted in transit and at rest, and we handle it in line with South Africa's Protection of Personal Information Act (POPIA). You remain in control of your customer data.
Do I need an expensive phone or a computer to use it?
No. Ayle runs on a basic Android phone. You can manage everything from WhatsApp and open the dashboard in any browser when you want a closer look at orders, stock and payments.
Turn WhatsApp Business into your storefront
Free for 14 days, no card needed. Keep your number, keep your customers.
Start your free trial